Mission & History

Aveda Salons and Spas are founded on the common mission of caring for you and caring for our world around us. Our salon and spa teams are trained to serve your every need and expertly care for you.

Aveda Mission

“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”


Gaia was founded in 1997 and was Manhattan’s first Aveda Concept Salon, striving to be a leader in continual education for its team and excellent service for its guests. We have–and always will–inspire guests to nurture and protect themselves and have great respect for our planet.

Gaia Mission:

“To make a difference in the lives of our team and guests every day through constant learning, inspiration and growth.”

Collective Beauty Brands

Collective Beauty Brands’ mission is to serve the beauty industry by providing innovative, high-quality products and true business partnership. They have two brands: Color Space™ and Back Of Bottle™, or BOB.

Color Space™ is an organization on a mission to bring genuine care, superior products, transformative education, and a profitable business model to the world of hair color. Back Of Bottle™ brings the ingredient space to the forefront by making it the name of the line.