Mission & History

Aveda Salons and Spas are founded on the common mission of caring for you and caring for our world around us. Our salon and spa teams are trained to serve your every need and expertly care for you. During your time with us, you’ll enjoy Aveda Rituals that will relax and transport you, such as:

  • Warm, aromatic towel
  • Elemental Nature℠ aromas to enliven the senses
  • Stress-relieving scalp, neck and shoulders massage
  • Luxurious hand massage

We live our mission through our use of 100% post-consumer recycled material in our packaging, 100% wind-generated power in our manufacturing and by donating over $20 million dollars since 1999 to help clean and protect the environment.

Aveda Mission

“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”


Gaia was founded in 1997 and was Manhattan’s first Aveda Concept Salon, striving to be a leader in continual education for its team and excellent service for its guests. We have–and always will–inspire guests to nurture and protect themselves and have great respect for our planet.

Gaia [GUY-ah], which means Mother Earth, was the name given to the goddess of Earth by the Ancient Greeks. The four elements of Earth are represented in our logo: Air, Fire, Water and Earth. The fifth element is æther, the element of the heavens.

Gaia Mission:

“To make a difference in the lives of our team and guests every day through constant learning, inspiration and growth.”