MISSION & HISTORY

Aveda Mission
“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”

History
Gaia was founded in 1997 and was Manhattan’s first Aveda Concept Salon, striving to be a leader in continual education for its team and excellent service for its guests. We have–and always will–inspire guests to nurture and protect themselves and have great respect for our planet.

Gaia [GUY-ah], which means Mother Earth, was the name given to the goddess of Earth by the Ancient Greeks. The four elements of Earth are represented in our logo: Air, Fire, Water and Earth. The fifth element is æther, the element of the heavens.

Gaia Mantra
“To make a difference in the lives of our guests and our planet every day through constant learning, inspiration and growth.”

Why Gaia?
Our passion, values and our people sets us apart from other salons.